The real reason Pinterest bought Punchfork

The real reason Pinterest bought Punchfork:

Eric Fader, Guest Contributor, gigaom.com

Many observers have suggested that Pinterest bought the recipe site for its content. Not so, says Eric Fader of Ignited, who argues that the secret sauce is Punchfork’s technology and what it will allow Pinterest to do.

Pin­ter­est’s recent…

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