This Photograph Is Not Free John Mueller, petapixel.com So this was the first sunset I captured in 2012. It cost me $6,612 to take this photo. $12 in gas to go from work to this spot and then home. The camera I took this with cost $2500. The lens was another $1600. The Singh Ray Reverse Neutral Density filter was $210. The Lee Wide-Angle Adapter and Foundation kit was another $200. The Slik Tripod was another $130. The shutter-release was another $60. When I got home, I uploaded it to a computer that cost me $1200, and then I used Lightroom 3 which I got for $200. I then exported it and tinkered with it in Photoshop which costs about $500. 12+2500+1600+210+200+130+60+1200+200+500= $6,612 So if you’re a magazine, website, corporation, sports team, or advertiser who wishes to use this photo, please don’t come and ask to use it for free, or in exchange for credit or “exposure”. You found my photo so obviously I have “exposure”. You have an advertising budget, and this is what it’s for. You obviously don’t expect your writers to work for free, or your secretary, or your boss. No one is going to publish it for free. Just because the picture is digital doesn’t mean it was free to make.